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Spa industry:today|Spa management|Spa cuisine

The International Academy of Spa esthetics

Since 2006 the International Academy of spa Esthetics has opened the doors in Moscow ...
Spa management - first and one for Russian manager
Spa management - first and one for Russian manager
Spa cuisine - The first systematised scientific book in the world.
Spa cuisine - The first systematised scientific book in the world.

Spa management


Non-profit partnership National Guild of SPA Experts

Second volume of the series "Spa-industry:today" SPA Management was issued in June, 2007 and will be reissued in 2010.
The Author -M.KUCHURKINA.
Volume -200 pages.

Open SPA:
First steps- Analysis consumer need Analysis competitive
Ambience and change market
Estimation investment
Medical license: inoculation from problems
Classification Spa

Designing and design
Maximum services on minimum space

Selling the services
Goods and need of the buyers
Life cycle goods to Main marketing concepts
Marketing thinking -From idea before introduction
Service as goods quality
Control of the services
Positioning the services
Program marketing communication
Differentiation marketing channel
Advancement in Internet
Making the advertising message
Advancement separate type SPA-services
Issue free certificate
Facilities for corporative client
Monitoring quality of the services and work with claim
Service client Atmosphere to harmonies
Card client
Client did not come

Spa-personnel
Personal approach
What become ideal leader
Spa-management: control success
Code honor employee Spa-object
Home rule
Learning the personnel
Spa-uniform: mode for professional

Application -SANPINY (state requirements)
Cost in Russia -20 dollars

Profile:
National Guild of SPA-Experts issued its first book of the SPA-book series under the title SPA Industry Today in 2005. Its second publication was in 2008.
Second volume of the series SPA Management was issued in June, 2007 and will be reissued in 2009.
SPA-Cuisine is the third volume of the series appeared in early December, 2008.
Further projects:
Spa publishing house- Cosmetology and The Best SPA Design in Russia in 2009.
Edition aiming the end-client SPA Guide had two issues in 2006 and 2007. It is transformed into the glossy magazine, issued twice a year SPA Report: Guide, which is to appear in the of 2010.

Spa News in Russia

24.01   Education & meeting 2018
24.09   Education & meeting 2017
18.09   The lecture in RUDN University
23.03   Edition of the Spa Sessions manual, Singapore,March2017
22.12   Education 2016
01.04   Education in 2015
11.12   Education in 2014
17.02   Education in June,July,May, April, March, February, 2011
16.12   Events and education in November and December 2010
01.07   Spa tour in Bulgaria
05.03   Spa for clients - a plot on television channel "Moscow suburbs". In a plot there was Ms.M.Kuchurkina interview (Guild of Spa), an interview to the client of sanatorium "Revital", display of professional technics of massage (A.Mazaev, Academy of Spa). Leaving demonstration "Spa home school ". Plot in Russian. ...
02.03   "A place of Russia in world spa business" interview the director of Spa Guild Ms. M.Kuchurkina
16.07   M.KUCHURKINA gave interview a portal Spa Life
04.06   Guild has taken part in the first presentation CRONWELL HOTELS&RESORTS IN RUSSIA
04.06   GRAND OPENING in Astrakhan
08.05   The 6th of May is the first day of sale the analytical book The Works standards of beauty staff
07.05   In books "Spa Industry:Coming of Age"(India) was the acticle from Guild of spa experts
18.02   Spa Publishing house -new book in 2009!
04.12   SPA Cuisine appeared on the shelves.
15.04   New issue "Spa Industry today" -main book in Russia
Spa -industry today  book- first and one in Russian Spa!
Spa -industry today book- first and one in Russian Spa!
On table each European director salon of the beauty
On table each European director salon of the beauty
Spa report 2'09
Spa report 2'09