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Spa industry:today

Spa management

Spa cuisine

The International Academy of Spa esthetics

Since 2006 the International Academy of spa Esthetics has opened the doors in Moscow подробнее...

Spa management - first and one for Russian manager

Spa cuisine - The first systematised scientific book in the world.

Spa management

Non-profit partnership “National Guild of SPA Experts”

Second volume of the series "Spa-industry:today" – “SPA Management” was issued in June, 2007 and will be reissued in 2010.
The Author -M.KUCHURKINA.
Volume -200 pages.

Open SPA:
First steps- Analysis consumer need Analysis competitive
Ambience and change market
Estimation investment
Medical license: inoculation from problems
Classification Spa

Designing and design
Maximum services on minimum space

Selling the services
Goods and need of the buyers
Life cycle goods to Main marketing concepts
Marketing thinking -From idea before introduction
Service as goods quality
Control of the services
Positioning the services
Program marketing communication
Differentiation marketing channel
Advancement in Internet
Making the advertising message
Advancement separate type SPA-services
Issue free certificate
Facilities for corporative client
Monitoring quality of the services and work with claim
Service client Atmosphere to harmonies
Card client
Client did not come

Spa-personnel
Personal approach
What become ideal leader
Spa-management: control success
Code honor employee Spa-object
Home rule
Learning the personnel
Spa-uniform: mode for professional

Application -SANPINY (state requirements)
Cost in Russia -20 dollars

Profile:
National Guild of SPA-Experts issued its first book of the SPA-book series under the title «SPA Industry Today” in 2005. Its second publication was in 2008.
Second volume of the series – “SPA Management” was issued in June, 2007 and will be reissued in 2009.
“SPA-Cuisine” is the third volume of the series appeared in early December, 2008.
Further projects:
Spa publishing house-“ Cosmetology” and “The Best SPA Design in Russia” in 2009.
Edition aiming the end-client – “SPA Guide” – had two issues in 2006 and 2007. It is transformed into the glossy magazine, issued twice a year – “SPA Report: Guide”, which is to appear in the of 2010.