Guild spa

Non-profit partnership “National Guild of SPA Experts”(further the “Guild”).
The Guild - was registered in December 2004.

It also includes assistance to the development of the SPA in Russia in the spirit of the world, mutual understanding, without any discrimination of political, sexual, religious or racial character.

An important part of the Guild’s activity is devoted to the protection of the Guild members’ common interests and resolution of disputes between them.

Organization and realization of international exhibitions, trade-fairs, conferences, summits and symposiums contributes to the interaction with the related industries (cosmetics/beauty, fitness/yoga/sport/health, tourism/hospitality/restaurants, etc) and representation of the SPA-industry in Russia and in the world.

All the above-mentioned tasks are supported by the educational courses provided for the SPA-professionals.

Structure
As the tasks of the Guild are multiple and very diversified the Guild splits into two Committees responsible for different branch of its activity – Educational Committee and Marketing Committee.

The Educational Committee is represented by the Academy of SPA Esthetics (further “Academy”). Its main task is to provide education to the SPA-professionals (managers, administrative working force) and specialists (therapists, cosmetologists). Academy of SPA Esthetics is the organization that works out and maintains educational standards, requirements and criteria for the SPAs, specialists and professionals.

Academy of SPA Esthetics acts under the guidance of the Guild. Academy has to approve and harmonize its activity and results with the Guild.

The Marketing Committee is in charge of the promotion of the brands of the National Guild of SPA Experts and Academy of SPA Esthetics. Moreover, Marketing Committee develops the channels of communication with the Guild’s members, SPA-professionals and specialists, relative industries/partners/interested parties and end-clients. This task is fulfilled via publications: books and magazines and website and presence and activities in Internet.

Therefore, the Marketing Committee supports performance of both: the Guild and Academy. As well as the Academy, MC acts according to the plan approved by the Guild.


Corporate Strategy
Corporate Strategy is to become the most effective association in terms of SPA-industry development in Russia, the best training centre for the professionals and specialist and respectful, trendsetting and quality-indicating organization for the end-clients and international audience. Current strategy specifies that such business position should be reached via active presence and performance in Internet: Electronic Commerce, Electronic Auctions, On-line booking portal.


Spa publishing house:
The Guild issues specialized magazine - «SPA report» which gives Russian SPA experts
an excellent opportunity to get. Also the magazine represents Russia at the
international SPA-market. Frequency – 4 times per year in English.
“SPA Report” and “SPA Report: Guide”(2012) are the magazines for the
SPA-professionals/specialists and end-clients respectively,
which promote SPA-services concept, introduce standards and criteria, communicate trends and information,
and gives excellent opportunity to get news and information from all over the world
and Russia specifically. http://eng.russiaspas.ru/en/spareport.phtml

Series of books already issued and stated in plan under the brand of the Guild:
“SPA Industry Today”, 2005, “SPA Management”, 2007, “SPA Cuisine”, 2008)
aims to create educational basis for those working in the industry.
http://eng.russiaspas.ru/en/book.phtml

Events
Russian Spa Industry Summit –conference and exhibiton
2004-Sochi
2005 Moscow
2006 Gelendzhik
2007 Moscow region
2008 Moscow
http://eng.russiaspas.ru/en/spasummit.phtml


Russian Spa Professional Awards’
2004 –Best Spa object
2005+ Best specialist (therapist, cosmetologist, manikur-pedikur)
2006+ Best marketing Company and product
2008+ Best Banya Specialist
2009 only Best Banya Specialist
2010 All nomibations
http://eng.russiaspas.ru/en/spaaward.phtml

Seminars and conference:
Both separates seminars and within the framework of exhibitions
2005 Monaco
2005-2006 Dubai
2005 Kazazhstan (education)
2006-2007 Slovenia
2006, 2008 Germany (Dusseldorf and Stuttgart) Poll salon exhibitions
2008 Spa summit in Krasnodar
Perm (eduaction tour)
Saint-Petersburg (education tour)
2009 Bulgaria


International Spa academy of spa esthetics
2004-2006 seminar for directors
2006- Spa therapist, administrator and director
2007 Spa cosmetologist
More than 20 seminars
2008 accreditation of Itec
2009 Base curs for cosmetologist
http://eng.russiaspas.ru/en/training.phtml

Article and standard book
2005 Standard for spa object
2007 every year Spa trend
Statistic article
2009 Standart for spa staff
http://eng.russiaspas.ru/en/guild2.phtml


If you want to send us the press-release http://eng.russiaspas.ru/en/guild3.phtml