Russian Spa Industry Summit'04
September 8-10, 2004
Radisson Sas Lazurnaya Hotel congress-hall
Conference, master classes, presentations, exposition
Sochi is a town occupying 3500 square meters' area, located in a narrow zone between the main Caucasian crest and the Black sea. The resort is 145 km long. The terrain is rich in landscapes: there are downy foothills, seaside hollows, mountain peaks, and rocky ravines. Due to mountains around that reach 2500-3000 meters above sea level, Sochi has a humid subtropical climate unique for Russia. Sochi forests occupy up to 80% of the resort area. Evergreen bushes, Caucasian ancient fir trees, oak and beech groves, spicy odor of magnolias, medlars and Japanese camellias...
In the center of the city there is a relic yew & box grove with trees aged over 700-800 years. Breathing is easy in Sochi, because the seaside parks make a natural inhaler. The air is enriched with iodine, oxygen, and strongly ionized.
Over 300 natural mineral springs are located there. Matsesta, a sulfate chloride sodium spring, is recognized globally. It comprises hydrogen sulphide, iodine, bromine, fluorine, and colloid sulphur. Within city health centers, Matsesta waters are used in full and cabinet bath, inhalation, ablution, and shower.
Sochi has over 100 health centers: sanatoriums, hotels with medical cure, therapeutic suites. All resorts are divided into climatological, balneological, and mudtherapeutic. Mud treatment in Sochi has over 50 years of history.
Sochi 2004The Summit accumulated the experience of many experts in practice and theory. E. Vasilyeva (Ph.D. in Economics, president of Golden Spa, member of DaySpa Association, publisher of Dayspa magazine in Russia) and E. Bogacheva (Montes Auri consulting company, member of ISPA) defined the classification of Spa structures. E. Linovich (Palestra club owner) shared her opinion on the importance of determining type of the customer visiting your Spa center. J. Juhansson (Beauty Planet CEO, chief of Planet Fitness Spa centers) noted some important points concerning Spa concept development. Dr. Shahwar (India) discovered secrets of Ayurvedic medicine philosophy to the audience, and T. Biryukova (Balance Cosmetic Group) shared her analysis of Moscow Spa salons, arousing a great discussion among listeners. G. Chernenko (development manager at VNIIMI) presented a level appraisal of the technology engineering state. The most beautiful presentation was delivered by T. Orasmyae (Cellcosmet trainer). Its subject was «Passionarity and stress in Russian society today».
Russian Spa Industry Summit'04
8-10 Sept 2004 Sochi, Russia “Radisson Sas Lazurnaya”
SPA Classification: in Russia and abroad (Å. Vasilieva, Dr, President of “Golden Spa”, member of «Day Spa Association», issuer of magazine «Day Spa» in Russia), Å.Bogacheva, consulting company «Montes Auri», member of ISPA).
Mistakes of SPA Creation Process (E.Linovich, Owner of “Palestra” Club – ‘client profile’; J. Uhanson, Director of “Planet of Beauty” – ‘concept creation’; G. Chernenko, Development Director «ÂÍÈÈÌÈ» - ‘technological projecting’)
Innovation Technologies: hair-care, rejuvenation programs in SPA-cosmetology, Ayurvedic Medicine (Dr.Shahwar, India), SPA Cuisine
Business Structuring, Development. Service
Inner Design and Planning
Innovation Technologies: smoothing the stressful processes as the core principle of SPA centre performance, thalassotherapy, hydrotherapy (Ò.Orasmyae, trainer in “Cellcosmet”)
Special Guest: Dori Soukup, rep. «Pevonia Botanica», “Sales Techniques: selling vs consulting”
Perspectives of the Development of SPA industry
Innovation Technologies – Aromatherapy, Fen Shui in SPA
Foundation of the “National Guild of SPA Experts”, Marina Kuchurkina was appointed to Director of the Guild.
Russian Spa Professional Awards'04, the winners received specially designed golden sea-star decorated by the white gold and diamond.
Sochi occupies 3.500 sq.m. and lies along the Black Sea backed by the Caucasus Chain. Uts length is 145 km. Thanks to its geographical location – surrounded by the mountains (2.500-3.300 m) – there has formed a unique for Russia wet subtropical climate. Wood meadows of Sochi occupy up to 80% of the whole its area: fir trees, oak- and beech-woods, magnolias, loquats, camellias, etc.
In the centre of the city one can find yew-woods the trees of which are 700-800 years old. Seaside- and woods-areas enrich air with iodine, nitrogen, oxygen and ionize it.
There are more than 300 mineral springs in Sochi, more than 100 resorts and health sanatoriums.
M-me Dori Soukup, world leader in Spa industry, representing Pevonia Botanica company, delivered speeches that became a true pearl of the exhibition. She shared her experience in creating a unique marketing product, according special priority to an important aspect of sales: how it's important not to sell but to recommend one's product to the customer.
Following the results of Russian Spa Industry Summit'2004, all members arrived at unanimous decision to create a non-profit partnership, National Guild of Spa Industry Experts, with Marina Kuchurkina as CEO.
September 8, 2004
- Classification of Spa structures in international and Russian practice.
- Creating Spa centers: common mistakes.
- Innovation technologies: hair care, intense rejuvenation courses within Spa cosmetic lines, Ayurvedic medicine, Spa nutrition.
September 9, 2004
- Business creation. Service.
- Interior design and space planning.
- Innovation technologies: decrease of negative stress-inducing processes as the underlying work concept of Spa centers, thalassotherapy, water and hydrotherapeutic procedures.
September 10, 2004
- Spa industry development prospects
- Decision on creating the National Guild of Spa Industry Experts non-profit partnership.
- Innovation technologies: aromatherapy, Feng Shui in SPA.