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Spa SummitSeptember 07IV Russian Spa Industry Summit Program September, 7 11.00–12.00 Spa development in Russia and in the world Spa in Russia and in the world M. Kuchurkina (director of Noncommercial partnership National Guild of Spa Experts) Standards and criteria for wellness hotels in Hungary Andrea Segeri (Tourism office of Hungary, Moscow). The first half of 2007 was marked by the opening of more than 15 new spas. Do we take stan-dards and criteria into account? Do Russian and European spa industries have anything in com-mon? Can we talk of the Russian model of business development? Andrea Segedi has been director of Moscow office of JSC Hungary–Tourism since 2004. Since 1991 she has been engaged in teaching tourism and communications. Hungary ranks among 5 top countries of the world rich in thermal waters. There is probably a wealth of healing springs under its surface: wherever one begins to drill holes, thermal water which temperature is more than 30 degrees or the healing one saturated with salt or minerals erupts. The report is devoted to the criteria of wellness hotels in Hungary and the requirements of decree regulating them. 12.00–13.00 Round table Areas of particular attention Saunas and steam saunas. P. Zubkov (CEO of DA-studio). Hydro facilities. V. Tetievsky (CEO of Massor). Oriental rooms. O. Gulkova (CEO of Nilo Beauty). Solutions for relaxing rooms. S.Melkumov (CEO of Artefact Spa) 14.00–14.40 Financial aspects of Health & Beauty industry investment M. Polyanskaya (CEO of Closed Joint Stock Company Rusinvestaktiv) Investment in Health & Beauty industry: • Investment project development • Business plan of the project and its content • Financial plan as element of business plan • Financial plan criteria and requirements • Financial plan as basis of planning, budgeting and accounting 14.40–15.20 Brand development Johansson (CEO of Planet Beauty) 1. Stages of brand development: from concept to its implementation 2. Team building, brand consciousness of staff 3. Building customers’ trust in brand, developing and increasing their loyalty 4. Branding as art: corporate style and brand image 5. Media relations 15.20–16.00 Features of benchmarking for Russian and western Spa industries. T. Meshkova (CEO of Actual) The role of benchmarking or the study of competitor’s product in providing background for your Spa to gain competitive advantage: 1. Level of popularity of benchmarking methods in the West and in Russia. Case study by The Day Spa Association 2. High benchmarking efficiency in Spa industry with the following features taken into account: proximity to the customer, stronger leadership, flexibility of structure. 3. Obstacles to benchmarking (confidentiality of information, limited number of channels etc.) 4. Priorities in choosing comparable data (fiscal effects, customers’ satisfaction, service cost) 5. Benchmarking in Russia: future trends and advantages. 16.00−17.00 Innovative technologies 16.00−16.30 Chromotherapy T.Hovrina (expert of IASA) Color is such a matter of course that we very seldom think of its nature. To know the rules how colors interact with each other is necessary for any Spa professional. The report can help not only to obtain all the necessary information but is also the source of great creative power. 16.30−17.00 Spa cuisine M. Patskih, endocrinologist, the author of the book ‘Spa cuisine’, expert of IASE Spa cuisine is not an optional but an indispensable part of a Spa especially as the guests stay in some Spa centers from several hours to several days. Any distinguished spa resort can offer their sophisticated guests not only dozens of relaxing treatments, but also a personal medical advisor helping the guest to choose more appropriate treatment and also a menu. September, 8 10.00–13.00 Spa management 10.00–11.00 Round table: Ayurveda in cosmetology V. Gutman (expert of IASA) Lea Sevek-Buterin (head of Spa centre, Lifeclass Hotels & Resorts, Slovenia) 1. Introduction. 2. Ayurvedic therapies: medical and cosmetic 3. Relationships between ayurveda and beauty treatment 4. Presentation of ayurvedic treatments traditionally used for cosmetic purposes 5. Distinguishing fundamental bodily humours (doshas) as basis for the right choice of cosmetic and ayurvedic therapies. 11.00–11.40. Goals of staff members and management. Do they have anything in common? A.Matveev (expert of Internation Academy of spa estetigue) Team and team building in Spa industry: • Characteristics of team work in service industry • Teams of Spas and health & recreational facilities • Styles of team management in service industry • Troubleshooting your team work • Team development in service industry 11.40–12.30 Personnel requirements 12.30–13.00 Stress resistance in the work of a manager T. Hovrina (expert of Academy Spa ) It often happens that we do not know how to find time for everything. It often happens that we identify a target and feel exhausted after having achieved it. One is necessary to conduct relaxa-tion trainings and pay close attention to them. 13.00–14.00 Coffee break 13.00–14.00 Master class 14.00–14.30 Medical Spa as future of preventive medicine S. Vinogradov (‘City resort’ medical superintendent) The concept of a medical Spa is based on sophisticated understanding of the fact that our health means proper functioning of all the systems of our organism. The organism can defy ageing it-self; one should not interfere in the process but provide help. Combining all these methods, we can find the ways to fight age-relating changes of our organism. 14.30–15.00 Features of sales promotion in Spa industry M. Shevchuk (deputy CEO of Revital park) 15.00–18.00 Innovative technologies 15.00–15.30 Pulse magnetic therapy – the most sparing and effective method of tissue relaxation. A. Nikitin (director of ABC Spa) Requirements for doctors and cosmetologists increase year after year. More and more customers are looking forward to quick, effective and what is more painless treatment without any side effects and universality of use of the professional device. Gold Sponsor - Jane Iredale Bronze Sponsor -La Biestiques The Program brought together more than 100 leading experts from Russia and Ukraine. M.Kuchurkina (National Guild of Spa Experts, CEO) spoke about world’s Spa industry criteria, Andrea Segedi (Tourism office of Hungary, Moscow) spoke about the data concerning the developing of wellness industry in Hungary, M. Polyanskaya shared the features of finance aspects in making investments in the wellness and integrated health industry. T. Meshkova (“Aktual”, CEO) had been awarded great applause by the audience with her report “Specificity of Spa business benchmarketing”. A Round Table discussion “Ayurveda in cosmetology” elicited the applause, too. Leya Sevshek Buterin (Slovenia) and V.Gutman (International Academy Of Spa Aesthetics) spoke, and others. The shows of new lines and technologies in Spa were in non-stop mode. Crystal massage changed intensive harmonious care, modeling program, ayurveda care. And in such a furiour pace these two days went by. On the third day the participants of Russian Spa Industry Summit visited Spa Objects of Moscow. In Moscow visitors had the opportunity to see «Rixos Spa», «Zolotoy Mandarin» and «Gorodskoy Kurort». Thanks to the managers of the objects for the reception. Russian Spa Industry Summit every year becomes a more and more significant event in the Program of Developing Spa Industry in Russia and CIS. All the events carried out by National Guild of Spa Experts have at their heart European approaches to developing of this sector in Russia. There are books, magazines. conferences, exhibitions, reports, etc. M.Kuchurkina will be one of the judges in many international congresses and contests with her report “The Criteria of Spa in Russia”. Russian objects will be introduced at the European Awards. The major task of the Summit was to bring together only leaders and to determine aims and tasks of developing, arranging the cooperation with government and executive institutions, starting dealerships and accumulation of all the data. Organizers are planning to expand the program of the Summit 2008 with a big exhibition and… a lot of surprises. Thank you all. What we all heartily liked is our common work. |
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