New project - Club "Spa Client" in RussiaGuild of Russian SPA Experts is happy to announce that it starts PR agency specializing in development of the SPA industry. The Club “SPA-Client” will engage in arrangement of such events as:
- promotions at SPA centers
- featuring news in press
- representation of the Russian SPA centers worldwide
- representation of the International SPA centers in Russia
On the top of that we will continue publishing SPA-Guide and developing SPA-portal in Internet.
Promotional Events at SPA centers. We bring together representatives of the Tourism Offices of the countries worldwide, SPA Centers and SPA Hotels, companies specializing in different SPA segments (SPA food, cosmetics, equipment, etc) and, not to forget, lecturers of the Guild. Program for every event is worked out individually according to the core operations of the SPA center. This program covers 10 cities of Russia: Moscow, St. Petersburg, Saratov, Ekaterinburg, Yaroslavl, Kostroma, Samara, Irkutsk, Gelendgik and Sochi. Frequency of such events is scheduled to be once in two months for Moscow and up to four events in Ekaterinburg. 25 events (February and March).
We are glad to invite our partners/members, which feature advertisement in the SPA-Guide, to participate in two promotional events gratis. Otherwise, we are ready to send information on the participation fees by request.
SPA-Portal. Web-portal www.russiaspa.ru is already in operation, however, it will be changed and equipped with the separate entrances for the professionals and end-clients. Given great variety of the newly created spa-portals, we would like to emphasize Our Competitive Advantages:
- we act according to the realistic estimations of the development of the SPA-industry in order to reach goals set in 2005;
- we cooperate with the international organizations,
- insofar we implement a strategy of the direct selling to the SPA centers in Russia and representatives of the hotels of the world;
- we start rational marketing campaign for our web-portal in the leading search engines in Russia and abroad.
Free of charge banner placement for one year – for the centers which feature advertisement in the SPA-Guide.
Free of charge featuring of the information under the heading “News of the Market” (approved by the moderators).
SPA-Guide targets an end-client in the first place. It is sold in the shops, at the fairs, through dealers. Moreover, we have started a creation of our own database of clients, extremely interested and experienced ones, who will become the potential audience for the guide. SPA-Guide is the most informative, complete and unbiased issue, which is sold in Russia and abroad.
Press. By request we work out a promotion schedule for the client, which will help capture attention of the potential clientele, promote brand and increase recognition. Service fees are estimated basing on the volume of the project.
Representation Services. Our Club “SPA-Client” is an instrument for development of the efficient networking with SPA Centers, SPA Hotels, SPAs in the hotels and others concerned. Service fees are estimated basing on the volume of the project.
First of event in Saratov (50 clients) in 20 of Decembeк 2007.
Next 14,20 and 22 of February in Moscow.
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